Since 1844, the Freybe name has been synonymous with
forward-thinking innovation, unparalleled quality and outstanding taste with diverse products ranging from delectable salamis
to traditionally crafted sausages.
forward-thinking innovation, unparalleled quality and outstanding taste with diverse products ranging from delectable salamis
to traditionally crafted sausages.
The Art of Good Taste is an active and ongoing project meant
to showcase the work done by marketing and in-house design team on various DSD campaigns and product launches.
to showcase the work done by marketing and in-house design team on various DSD campaigns and product launches.
Project: There's an art to brunch
TASK: Print + POS Materials for the brunch campaign (Product catalogue, Sell sheets, Bi-fold brochure, Wobblers, Posters, Shelf talkers, Stickers, Tear-off recipe cards)
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Project: Smoked Salami Sticks – A new adventure is waiting for you
TASK: Design packaging (Product labels and Display boxes) and magazine ads
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ITALIAN
SMOKED SALAMI STICK
SMOKED SALAMI STICK
WITH ITALIAN HERBS
Indulge yourself with the balance between the savoury taste of hardwood smoke and the fresh sweetness
of Italian herbs in our Italian Smoked Salami Stick. Create the Italian deli experience on the go.
of Italian herbs in our Italian Smoked Salami Stick. Create the Italian deli experience on the go.
Take a piece of fresh bread, fold in part of our Italian Smoked Salami Stick and add fresh mozzarella
for a delicious handheld snack.
for a delicious handheld snack.
SPANISH
SMOKED SALAMI STICK
SMOKED SALAMI STICK
WITH PAPRIKA & CAYENNE PEPPER
Transport yourself to the island of Mallorca with the subtle sweet and spicy flavours of our Spanish Smoked Salami Stick.
Enjoy the subtle spiciness of these sticks their own or add them chopped up to your salad to elevate it from
ho-hum to ¡Olé!
ho-hum to ¡Olé!
UKRAINIAN
SMOKED SALAMI STICK
SMOKED SALAMI STICK
WITH HINTS OF GARLIC
If you’re looking for a versatile yet reliable snack, you’ve found it. Savour the fresh traditional Kolbasa flavour with just the right hint of garlic that will have your palette asking for more.
Enjoy on this Ukrainian Smoked Salami Stick on its own, or use its rich, savoury flavours as a versatile addition to a snack plate as it pairs well with fruit, cheeses and even a crunchy bag of pretzels.
SWISS
SMOKED SALAMI STICK
SMOKED SALAMI STICK
WITH CORIANDER & CARAWAY
Go old-school with these traditional Swiss Smoked Salami Sticks. They have a sweet tangy taste from the coriander and a mild caraway flavour.
If you’re not chewing on these hearty sticks for a protein-powered hike, slice them into aesthetically and gastronomically pleasing bite sized additions to your office charcuterie plate.
LINE EXTENSION: US Version
Project: New Freybe Ham Sticks – The perfect snack for your next adventure
TASK: The assignment was to redesign the current labels and expand the product line with new flavours. Showing more of the product and accentuating the product claims, as well as adding the QR code and increasing the visibility of the since 1844 statement.
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HONEY SRIRACHA HAM STICKS
Wet your Sriracha whistle with these lightly spiced ham sticks. Behind the sriracha heat is sweet honey and the smoky flavour you've come to expect from our curing process. Learn more about this product.
CHEDDAR CHEESE HAM STICKS
Get your cheesy fix with these Cheddar Ham Sticks. They contain an extra dose of cheddar in addition to all the smokey flavours you've come to love from our Original Ham Sticks. Learn more about this product.
LINE EXTENSION: Other flavours
Project: European Wieners with Cheddar Cheese
TASK: The assignment was to redesign the current labels and expand the product line with new flavours.
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BEFORE & AFTER
Our beloved wieners were redesigned. The new labels have an improved design that includes elements such
as photography, colour, and a better layout, which has had a great impact and made a substantial contribution
to the brand recognition and loyalty.
as photography, colour, and a better layout, which has had a great impact and made a substantial contribution
to the brand recognition and loyalty.
The introduction of high-quality graphics on the labels has improved the visual appeal and identification of our products. While the addition of colour allowed the consumers to immediately distinguish between different flavours, and the conversion to a two-label system has made it easier to read and grasp crucial information.
CHEESE AND CHEDDAR FLAVOUR IS BECOMING MORE POPULAR.
Due to customer demand, a long shelf life, a hard texture, and a creamy, sour flavour, cheddar cheese has the greatest market share in North America.
Our iconic European Wieners are now filled with cheddary cheesy goodness and are more delicious than ever! Made with real Canadian cheddar, staying true to our promise of only using the best ingredients in our recipes.
LINE EXTENSION: Other flavours
Project: Mini Power Stick™
TASK: The task involved redesigning the current labels to give them a fresher look, while retaining the essence of the original design. Additionally, the assignment included renaming the product, adjusting the package weight, and preserving the existing flavours.
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ORIGINAL MINI POWER STICK™
Get everything your taste buds want and everything your muscles need in convenient bite sized portions.
Snack on the smoky, garlic salami taste and give your body a boost of protein.
Snack on the smoky, garlic salami taste and give your body a boost of protein.
BARBECUE MINI POWER STICK™
Next time you’re on the go, you can leave the equipment at home but bring the savoury flavours of the grill with you in our barbecue flavoured Mini Power Stick™.
Project: Costco Canada
TASK: The goal is to refresh and standardize the appearance of all old labels, resulting in a unified and contemporary style. This includes upgrading design components, typography, and overall layout to guarantee uniformity across the board, resulting in increased visual appeal and brand coherence.
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PROJECT: Magazine and informational adverts for various publications
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Design and Brand Guidelines: View Guidelines Here
TEAM: In-house (Marketing, R&D)
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Concept, Art DIRECTION AND desigN: Vladimir Saptefrati
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Photography and Food Styling:
Raeff Miles (raeffmilesphoto.com)
Tracey Kusiewicz (foodiephotography.com)
Lawren Moneta (foodbylmcm.com)
